From MIT: You Tube matters to Brands!

To drive the point of my last post home, I want to show you a few sentences (provided by Boards Magazine) spoken by Joshua Green, from MIT regarding You Tube and Brands.

To view his entire speech at the 2009 BOARDS SUMMIT, you can view it HERE.
I found what he had to say fascinating, yet simple. [...]

Why YouTube Matters in Music Licensing

Thanksgiving weekend, in my house means ALOT of football. And gratefully so, as it gave me the chance to catch up on new commercials.
I decided to conduct a test from my Dad’s couch regarding the connection between Music Licensing in commercials and You Tube. After seeing a spot with music I thought could be licensed, [...]

Multiple use for Ads for Music – is it used enough? or even well?

I got my New Music Tipsheet email this morning form Scott Perry. This had to be re-posted. His point is solid and applies to so many different industries right now:
The other night, I’m heading to The Roxy when I see a big ol’ bus sign for the new Courntey Cox series ‘Cougar Town,’ airing Wednesdays [...]

Who Actually Cares about the Ads You Make?

A few nights ago, as I was reading through my backed up RSS feeds, I received an email from American Airlines; “Your friend Jennifer has asked that you watch this film!” The promotion was a 150 second film about the new “Flex Miles Program” for redeeming miles online. It was hideous visually. My 5 year [...]