Multiple use for Ads for Music – is it used enough? or even well?

I got my New Music Tipsheet email this morning form Scott Perry. This had to be re-posted. His  point is solid and applies to so many different industries right now:
The other night, I’m heading to The Roxy when I see a big ol’ bus sign for the new Courntey Cox series ‘Cougar Town,’ airing Wednesdays [...]