A few days ago Hoover contacted me and asked if I would like to do a “blog interview”  on being a Music Supervisor and how to counsel anyone who wants to license music to Film/TV or Ads. Naturally I was thrilled.

Comments are rolling in. Can’t see enough of these! Stay tuned all…..more info to come with the book HOW TO GET YOUR MUSIC LICENSED in the Winter of 2010

Check it out, and add TNRP to your blogroll!

Thanks guys!

Best,
Sarah

SXSW has a “Panel Picker” that allows anyone to sign in and have a vote. Its a pretty cool system.

First off I want to say THANK YOU to my collegues who have logged in to vote and left comments as well. It means alot to me. No matter how trifle it may seems, to look back on 10 years of work, its an incredible feeling to that is it respected. I tip my hat.

If you would like to vote, for my panel or others, then simply log on here:

Here is the link to sign up:
Panel Picker Registration

Here is the link to my Workshop to comment and vote:
Get Your Music Licensed in a Commercial

Let me know if you plan to be at SXSW this year!

The first 4 classes (in a series of 12) were about:

• the landscape of advertising
• who the players are in the process
• how the process works
• when does music come into the process
• who the music influencers are

I have had some incredible speakers so far this semester.

• Landis Smithers; former Creative Director Ogilvy Chicago, former in-house Creative Director Old Navy, currently Directing Commercials and Print through Supply & Demand Productions
• Liz Graves, Freelance Agency Producer
• Dan Wilcox, former Director of Music at Ten Music, KCRW DJ and Music Supervisor
• David Taylor, Music Supervisor at Media Arts Lab (client, Apple)

Each brought their own personality, experience and wisdom to the class. The one question each was asked at the end of each class was:  “How do you market to a marketer? Is it different then marketing to a consumer?” The answers were varied, but fantastic to hear. Here are some highlights;

Landis Smithers: “Don’t do things the same way everyone else does if you want to stand out; the last recession I found myself looking for a job. When I looked closely I could see that everyone was sending resumes in the sasme white mainla envelopes. So I sent mine in oversized red and got an almost 100% retention rate. Looks matter when it comes to sending music to Advertising Creatives.

Liz Graves: “it is about networking.  packaging helps, before that you need to know who to get it to.”

Dan Wilcox: “Make sure you don’t send unfinished demos to Music Supervisors, you get one chance to make a quick impression. ”

David Taylor: “I know it sounds basic, but if the music is good, we will listen, and your album art matters.”

It’s been a great semester so far. I remain excited about providing Artists and Artists reps valuable skills to help them navigate these shark invested waters (Answer: knowledge) by showing them what has been typically shrouded and reserved for the Labels, Publishers and Reps. And by the way it took some of the aforementioned years to figure it out as there were no formal resources.

Stay tuned for more as the semester unfolds.

Having your music used in a commercial can mean relative overnight success for a little-known band, artist, or composer. But how do you get your music in the hands of the right people? In this course, learn the history of music licensing in advertising, how commercials are made, and who the decision makers are. Topics cover the basics of music publishing and learning what questions to ask to ensure that when you do get the call, you are able to secure the best deal possible. Standard contracts and best practices for dealmaking are reviewed. Techniques for marketing music to the advertising community are discussed weekly, highlighted by industry guest speakers, including advertising creative directors, agency music producers, directors, producers, and editors.This “green” course provides course materials online to minimize paper waste; Internet access required.

UCLA: 167 Dodd Hall
Wednesdays, 7pm-10pm
June 24 – September 9

12 meetings total

register here: http://tinyurl.com/dxfujq