From MIT: You Tube matters to Brands!

To drive the point of my last post home, I want to show you a few sentences (provided by Boards Magazine) spoken by Joshua Green, from MIT regarding You Tube and Brands.

To view his entire speech at the 2009 BOARDS SUMMIT, you can view it HERE.
I found what he had to say fascinating, yet simple. [...]

Boards Summit 09 – Music Licensing and Negotiations MASTER CLASS

On Tuesday, Oct. 27th I will join the ranks of Advertising Industry experts and colleagues at the Boards Summit in New York City.
I will be giving one of several MASTER CLASS talks relating to each person’s expertise; mine, naturally, is Music Licensing and Negotiations.
In my 15 years in advertising I have been to countless conferences, [...]