Directors and Creatives migrate to Twitter to talk to EVERYONE
Posted on | July 23, 2009 | 1 Comment
It’s happening whether you believe it or not. The bridge to our island of Commercial Production has crossed the moat and hit land on the other side. Information is being shared with everyday people. OH MY GOD!!! SECURITY HAS BEEN BREACHED!
Hardly. Maybe even more shocking, people outside our industry care!
In an effort “to be heard” or to raise awareness, Agency Creatives from all over our industry have joined the global community of TWITTER to talk to, well, everyone. Its fantastic. I am having more meaningful conversations with the Agency world than ever before, and I have not picked up a phone to call them in over 6 months.
It is high time that the Commercial Production community starts a conversation with the world. The good news is you have a much bigger audience to talk to. The bad news is, chatting it up about kids, sales trips and the state of the business ain’t gonna cut it anymore if you want to snake that board from an A-List Director who is available.
A good friend of mine forwarded me a fantastic article on Mashable yesterday about Directors on Twitter.
I created a BIT link for this link and posted it on my Twitter feed. Check out the results:
In less than 5 hours over 5,000 people from all over the world hit this link. I would say that this is convincing evidence that the public is interested in what Directors have to say! So why aren’t more Directors talking to the public? “Because that’s just not the way we do things,” is one answer I got. “We are doing just fine,” was another answer I got.
Now all of these are Film and TV Directors, granted…..but isn’t cross pollination and raising the celebrity of Directors, of the talent you breed and cultivate what it’s all about?
Here is the main point folks: If you can gets thousands of people online to care about your Director and what he or she says then it’s gonna be alot easier to get a Creative Director’s attention.
Directors of commercials are the Film industry’s unsung heros. They bring ideas to life. Do they get credit on the Super Bowl Credits? No. Will the Agencies ever promote them? Probably not. But the Production Companies and Sales Teams can, and it just might pay off.
Does the general public know how funny Randy Krallman is? Or how Fredrik Bond’s amazing mind works? No. Do they want to know? Yes.
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July 23rd, 2009 @ 11:13 am
I don’t talk shop on twitter, I talk shit. It’s amazing, tho, word to mother.