It’s the Season

For SUPER BOWL spots . So, my dear Artists, Bands and Musicians, why are you sending me Christmas Carols on December 9th? We work on Back to School commercials in June and July. We work on Black Friday spots in August. And finally – we work on Christmas spots in October. Right now we are [...]

From MIT: You Tube matters to Brands!

To drive the point of my last post home, I want to show you a few sentences (provided by Boards Magazine) spoken by Joshua Green, from MIT regarding You Tube and Brands. To view his entire speech at the 2009 BOARDS SUMMIT, you can view it HERE. I found what he had to say fascinating, [...]

Why YouTube Matters in Music Licensing

Thanksgiving weekend, in my house means ALOT of football. And gratefully so, as it gave me the chance to catch up on new commercials. I decided to conduct a test from my Dad’s couch regarding the connection between Music Licensing in commercials and You Tube. After seeing a spot with music I thought could be [...]

Boards Summit 09 – Music Licensing and Negotiations MASTER CLASS

On Tuesday, Oct. 27th I will join the ranks of Advertising Industry experts and colleagues at the Boards Summit in New York City. I will be giving one of several MASTER CLASS talks relating to each person’s expertise; mine, naturally, is Music Licensing and Negotiations. In my 15 years in advertising I have been to [...]

Thanks to everyone who came out to the CMJ Panel on Tuesdayion

Josh Rabinowitz, our panelist put together a great group for the panel. A big thanks to my fellow panelists, Peter Nashel, Visili Gavre, and Chris Langrill. The room was packed and we had a very engaged audience.  Now more then ever it is clear that Sync Music Licensing is one of the most important sources [...]

Speaking at CMJ – Tuesday Oct. 20th

I am headed to NY for CMJ. Admittedly it’s been a few years, but I am really looking forward to it. To kick it off I will be speaking on a panel – see info below… Music and Advertising: A Subconscious Cognitive Impulse Explosion The cognitive process happening when you visualize an advertisement coupled with [...]

The New Rockstar Philosophy grabs some info on Music Licensing

One of my new favorite blog is The New Rockstar Philosophy written by Hoover and Voyno. They cover a myriad of topics related to the state of the music business. Each post has a perfect mix of snark and information, Just the way I like them. A few days ago Hoover contacted me and asked [...]

Multiple use for Ads for Music – is it used enough? or even well?

I got my New Music Tipsheet email this morning form Scott Perry. This had to be re-posted. His  point is solid and applies to so many different industries right now: The other night, I’m heading to The Roxy when I see a big ol’ bus sign for the new Courntey Cox series ‘Cougar Town,’ airing [...]

SXSW Panel Picker is UP!!

So this year I thought I would take the Syllabus for my UCLA Class and offer it as a Workshop at SXSW. 12 weeks edited into 45 minutes. SXSW has a “Panel Picker” that allows anyone to sign in and have a vote. Its a pretty cool system. First off I want to say THANK [...]

Pepsi Music & Crowdsourcing

Recently, I have been considering both sides of the debate on social media. Is it improving our lives or making us even more A.D.D.? I don’t know, but what I do SEE are communities forming, more rapidly than ever. It is extraordinary to watch. I post question on Twitter and I get responses from people [...]

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