Creative Commons in Fashion; how does it realte to Music Licensing?

I love getting my weekly TED email with the incredible 20 minute speeches from people all over the world, talking about everything from our food sources to electromagnetic fields. It’s a modern media encyclopedia of genius theorems. In this talk, Johanna Blakley explores the results of an industry that embraces creative commons. This is serious [...]

Licensing music of deceased artists to Advertising; moral or not?

I am not the best at checking on my social media channels, but today as I was working today I checked my YouTube page and found that the Chevy Corvette spot I finished last month and posted to my YouTube page had some serious comments on it. I felt the need to share this. First, [...]

Music Licensing 101 – For Politicians

Today David Byrne posted on his blog that he is filing suit against Florida Governor Charlie Crist for the illegal use of “Road to Nowhere.”  Crist reportedly began using the song in January, during the Republican primary contestant Marco Rubio. (Crist has since dropped out of the Republican race, and will run as an independent [...]

BLOG REQUEST: Top 10 things I hear in Conversation with Ad Folks

I got a request on my twitter the other day by @ShordSweetMusic to blog about what I hear the most in conversation with the good people of Advertising. GREAT QUESTION. After 10 years of conference calls, I can tell you, the answers to this question have not changed too much; maybe a little trend swerve, [...]

GYML Workshop at SXSW Music on Thursday, March 18th at 3:30PM

It’s coming up quick! Another crazy week at SXSW. This year I am honored to be teaching a GYML for Commericals Workshop during the MUSIC conference. Info can be found here:  http://my.sxsw.com/e/518 If any of you are coing to SXSW – give me a shout out on the GYML Facebook Page and let me know [...]

GET YOUR MUSIC LICENSED (GYML) Facebook Page and Info series announced!

I am really excited to announce that I will be releasing an online info series in the late spring called GET YOUR MUSIC LICENSED (nickname GYML). I created series in response to the unbelievable outpouring of questions and inquiry’s I have received from Artists, Bands and Managers all over the country looking for information on [...]

Pharrell Williams says”Go chase Ad Agencies before geting a deal” to his audience at Midem

Not a shocking statement to hear coming from one half of the Neptunes. After 10 years working in Music in Advertising, I can tell you just about every creative out there would give their batting arm to work with The Neptunes, and many have. I could not agree with him more. Checkout the quick article [...]

Should I license my song to a Commerical?

I wanted to take a very timely opportunity to blog about about what can happen to even the most accomplished band; Franz Ferdinand. It was reported yesterday that the lead singer is outwardly bashing his US label SONY for approving a license of the band’s music to McDonald’s without his consent, but did they need his consent? Find out why.

Welcome 2010! My Class at UCLA begins this Tuesday!

Happy New Year to everyone! My second semester of the HOW TO GET YOUR MUSIC LICENSED IN A COMMERCIAL class begins this Tuesday. There is still time to register. Our guest speakers have been announced, and so far they are fantastic. Landis Smither – Director, former Creative Director at Old Navy, and Ogilvy Mather David [...]

It’s the Season

For SUPER BOWL spots . So, my dear Artists, Bands and Musicians, why are you sending me Christmas Carols on December 9th? We work on Back to School commercials in June and July. We work on Black Friday spots in August. And finally – we work on Christmas spots in October. Right now we are [...]

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