BLOG REQUEST: Top 10 things I hear in Conversation with Ad Folks

I got a request on my twitter the other day by @ShordSweetMusic to blog about what I hear the most in conversation with the good people of Advertising.
GREAT QUESTION.
After 10 years of conference calls, I can tell you, the answers to this question have not changed too much; maybe a little trend swerve, but all [...]

GYML Workshop at SXSW Music on Thursday, March 18th at 3:30PM

It’s coming up quick! Another crazy week at SXSW. This year I am honored to be teaching a GYML for Commericals Workshop during the MUSIC conference.
Info can be found here:  http://my.sxsw.com/e/518
If any of you are coing to SXSW – give me a shout out on the GYML Facebook Page and let me know if you [...]

GET YOUR MUSIC LICENSED (GYML) Facebook Page and Info series announced!

I am really excited to announce that I will be releasing an online info series in the late spring called GET YOUR MUSIC LICENSED (nickname GYML).

I created series in response to the unbelievable outpouring of questions and inquiry’s I have received from Artists, Bands and Managers all over the country looking for information on how [...]

Pharrell Williams says”Go chase Ad Agencies before geting a deal” to his audience at Midem

Not a shocking statement to hear coming from one half of the Neptunes. After 10 years working in Music in Advertising, I can tell you just about every creative out there would give their batting arm to work with The Neptunes, and many have.
I could not agree with him more. Checkout the quick article HERE.
It’s [...]

Should I say YES or should I say NO?

I wanted to take a very timely opportunity to blog about about what can happen to even the most accomplished band; Franz Ferdinand. It was reported yesterday that the lead singer is outwardly bashing his US label SONY for approving a license of the band’s music to McDonald’s without his consent, but did they need his consent? Find out why.

Welcome 2010! My Class at UCLA begins this Tuesday!

Happy New Year to everyone!
My second semester of the HOW TO GET YOUR MUSIC LICENSED IN A COMMERCIAL class begins this Tuesday. There is still time to register. Our guest speakers have been announced, and so far they are fantastic.
Landis Smither – Director, former Creative Director at Old Navy, and Ogilvy Mather
David Taylor, Music Producer [...]

It’s the Season

For SUPER BOWL spots .
So, my dear Artists, Bands and Musicians, why are you sending me Christmas Carols on December 9th?
We work on Back to School commercials in June and July. We work on Black Friday spots in August. And finally – we work on Christmas spots in October.
Right now we are working on Super [...]

From MIT: You Tube matters to Brands!

To drive the point of my last post home, I want to show you a few sentences (provided by Boards Magazine) spoken by Joshua Green, from MIT regarding You Tube and Brands.

To view his entire speech at the 2009 BOARDS SUMMIT, you can view it HERE.
I found what he had to say fascinating, yet simple. [...]

Why YouTube Matters in Music Licensing

Thanksgiving weekend, in my house means ALOT of football. And gratefully so, as it gave me the chance to catch up on new commercials.
I decided to conduct a test from my Dad’s couch regarding the connection between Music Licensing in commercials and You Tube. After seeing a spot with music I thought could be licensed, [...]

Boards Summit 09 – Music Licensing and Negotiations MASTER CLASS

On Tuesday, Oct. 27th I will join the ranks of Advertising Industry experts and colleagues at the Boards Summit in New York City.
I will be giving one of several MASTER CLASS talks relating to each person’s expertise; mine, naturally, is Music Licensing and Negotiations.
In my 15 years in advertising I have been to countless conferences, [...]

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