It’s the Season

For SUPER BOWL spots .
So, my dear Artists, Bands and Musicians, why are you sending me Christmas Carols on December 9th?
We work on Back to School commercials in June and July. We work on Black Friday spots in August. And finally – we work on Christmas spots in October.
Right now we are working on Super [...]

From MIT: You Tube matters to Brands!

To drive the point of my last post home, I want to show you a few sentences (provided by Boards Magazine) spoken by Joshua Green, from MIT regarding You Tube and Brands.

To view his entire speech at the 2009 BOARDS SUMMIT, you can view it HERE.
I found what he had to say fascinating, yet simple. [...]

Why YouTube Matters in Music Licensing

Thanksgiving weekend, in my house means ALOT of football. And gratefully so, as it gave me the chance to catch up on new commercials.
I decided to conduct a test from my Dad’s couch regarding the connection between Music Licensing in commercials and You Tube. After seeing a spot with music I thought could be licensed, [...]