My class at UCLA this Summer!!
Posted on | April 29, 2009 | No Comments
Official today – HOW TO GET YOUR MUSIC LICENSED IN A COMMERICAL. I will be teaching the class this summer at UCLA.
Having your music used in a commercial can mean relative overnight success for a little-known band, artist, or composer. But how do you get your music in the hands of the right people? In this course, learn the history of music licensing in advertising, how commercials are made, and who the decision makers are. Topics cover the basics of music publishing and learning what questions to ask to ensure that when you do get the call, you are able to secure the best deal possible. Standard contracts and best practices for dealmaking are reviewed. Techniques for marketing music to the advertising community are discussed weekly, highlighted by industry guest speakers, including advertising creative directors, agency music producers, directors, producers, and editors.This “green” course provides course materials online to minimize paper waste; Internet access required.
UCLA: 167 Dodd Hall
Wednesdays, 7pm-10pm
June 24 – September 9
12 meetings total
register here: http://tinyurl.com/dxfujq
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